MY Experience with Solitaire UAE
I had the honor of working with Solitaire UAE, a distinguished jewelry company located in the UAE and also operating in Pakistan. Solitaire UAE is distinguished by its diamond jewelry collections of exceptional class, workmanship, and style. My responsibilities included creating promotional video edits, animations, and social media assets graphic designs to support the expansion of the brand’s digital presence.
Because the brand works with real diamonds, it was crucial for every piece of content to exude sophistication, beauty, and timeless exclusivity. I created social media posts and advertising graphics that aesthetically promoted their collections and seasonal campaigns, and that expressed their brand. As well as editing and animating videos that added sophisticated storytelling and fluid motion to their campaigns by demonstrating the intricacy that diamond jewelry has to offer.
The difficulty of this project was to portray the sense of luxury that both the UAE and Pakistan audiences could relate to. This was done by a combination of subtle patterns, soft color palettes, classically elegant typefaces, and clean designs that didn’t lose the modern digital audience touch.
The work with this company reinforced my knowledge in branding and marketing in relation to luxury accessories like jewelry through precision, details, and artistry incorporated in my marketing pieces. The company was also able to improve and consolidate customer interaction which helped in the marketing and digital branding. This helped the company in improving their corporate image as a reliable seller of genuine diamond jewelry.
